TITLE:
CLIENT:
TYPE:
TNN Star Trek Tune Ins
MTV Networks/The New TNN
Network Promotion
- Conventions
- Star Trek Ids
- Mission to Win
- New Year Countdown
Objective: To promote "Star Trek: The Next Generation" on The New TNN through Ids, interviews from Star Trek conventions, and engaging Tune-ins.

Solution:
We went to Star Trek Conventions and interviewed fans as well as stars, to get the personal insight of some of Star Trek's most loyal admirers. These telling (and sometimes hilarious) interviews send a strong message about "Star Trek's" influence and popularity. Countdowns and tune-ins make use of colorful yet simple Star Trek-themed backgrounds, and Ids combine the TNN Brand with the Star Trek universe.