TNN Branding
MTV Networks/The New TNN
Network Branding

Objective: To help Viacom / MTV Networks rebrand their newly acquired general entertainment.

Solution: We concentrated on the voices and opinions of real people all across America to start forming an identity for TNN that would change its image from just a "country" network, and appeal to people all around America. An underlying current of "Pop" themes and bright graphic elements helped to establish a fun, youthful feeling. Overall, we wanted to produce the idea of a network that was uniquely built 'for the people, by the people'.