Objective: To reinforce
WBIR's strong commitment to its community by advocating the rich cultural
heritage of the area.
Solution: We chose to explore the historical importance
of this station's viewing area through the stories of three different local
writers / musicians.
The 'Roots' theme emphasizes the connection between individuals and their
home place and thus the station and its viewers.
Accolades: 2001-Telly (Bronze); 2000-National Advertising
Award (Gold); 2000-KAF (Best of Broadcast)
