- Peyton & Girl
- Peyton & Sister
- Fitness Center
- Jog
Objective: To endorse St. Mary's Hospital through the personable reptuation of football
great Peyton Manning.
Solution: We took the approach of 'humanizing' Peyton Manning and his relationship
with the hospital. We put him in vulnerable, yet fun scenarios with overly
smart patients and a talented staff nun. Peyton's reputable endorsment comes
in the form of innocent play, and the spots have an overall friendly appeal.
Accolades: 2001-Telly (Silver); 2000-National Advertising Awards (Gold);
2000-7th District Addy; 2000-KAF Addy (Gold)
