Objective: To
advertise multiple Grand Opening locations for Regal Cinemas theaters.
Solution: We wanted a fun device to communicate the magic of the
cinema, so we portrayed what might go on in the mind of a young, over-imaginative
Regal Cinemas usher at closing time. We then integrated his hilarious antics
into an imaginary movie trailer.
Accolades: 2001 Knoxville Addy's Citation
of Excellence
