Objective: To
promote the local bus system through the stories of some of the people
who ride it.
Solution: We wanted to capture "a day in the life" of
some of the individuals who ride the bus. We followed five KAT riders through
their day to get a personal "tale" about themselves and why they
liked riding the bus. The warm and intimate nature of the spots helps to
humanize the KAT Bus riding system.
