Objective: To present the local bus system in an unexpected way - as an elegant transportation
mode.
Solution: The creative concept behind these spots was to use imagery typically
associated with fashionable, luxurious cars to lead the viewer into expecting
to see an expensive car unveiled. The end of the commercials introduces the
bus as the surprising alternative.
Accolades: 1998 - 19th Annual Telly (Silver); 1998 - Knoxville Advertising
Federation: Best of Show Broadcast
